Cocktails from around the Steer world
Bogotá: rum, coconut water/cream, fresh lime juice, garnished with grated cinnamon and a lime wedge.
- Bogotá is our largest office outside of London, and this year marks its 20th year anniversary. Steer has been involved since the initial planning to the current day re-tendering of Transmilenio, one of the largest BRT systems in the world.
London: gin, lavender syrup, fresh lemon juice, tonic, garnished with juniper berries and dehydrated lemon wheel.
- Three friends, a strategist, a planner and an economist, launched Steer in 1978 in Covent Garden, London. Steer has worked with Canary Wharf from the earliest days to develop London’s first driverless railway, the Dockland’s Light Railway, and we’ve been instrumental in the planning of High Speed Two (HS2).
Los Angeles: vodka, fresh grapefruit, fresh lime, rosemary syrup, topped with sparkling rosé, garnished with rosemary sprig and grapefruit flag.
- Steer has been working in Los Angeles since 2015, when we first started managing the Glendale TMA. Since then, we’ve planned complete streets, developed TOD mobility strategies, advanced parking strategies at local airports, and are currently working on many TDM programs and strategic plans throughout the larger region.
Steer donated in the winner’s name to their selected non-profit organization, Human Rights Watch.
Question 1: During the 2012 Olympic Games in London, the Tube carried 60 million passengers, 6.4% more than usual, marking the systems highest capacity over its at the time 149-year history. Transport for London (TfL) attributed this ability to scale up for the games to changed travel patterns by local Londoners due to a successful travel behavior change campaign Steer worked on.
Question 2: Along with a nation-wide bicycle craze, more than 35,000 cyclists called Los Angeles home in the 1890s and by New Year's Day 1900, a ceremony opened the first 1¼ mile stretch of an elevated nine-mile tolled cycle track planned to link Pasadena to Downtown Los Angeles. Unfortunately, the project was never completed due to a lack of funding and the decline of bicycle popularity, but most of the original planned route now forms the Arroyo Secco Parkway.
Question 3: About 20,500,000 passengers utilize bus rapid transit (BRT) daily throughout Latin America. The largest system in São Paulo, Brazil carries 3.3 million riders a day over 80 miles. The second largest, Transmilenio in Bogota currently operates 12 lines over 71 miles, transporting 2.2 million riders daily.