US34 Transportation Management Organization (TMO)

Transportation is the most significant contributor to greenhouse gas (GHG) emissions in Colorado, with passenger vehicles being a significant source. State legislation HB19-1261 set ambitious statewide goals for GHG reductions of 90% (compared to 2005 levels) by 2050. The NFRMPO’s 2050 Regional Transportation Plan and TDM Action Plan identify Transportation Demand Management (TDM) strategies as essential for achieving these GHG reduction targets. A key recommendation of these strategies is the development of a Transportation Management Organization (TMO). Additionally, State Procedural Directive 1601.1 recognizes TDM requirements as necessary for meeting traffic reduction goals and preserving the overall functionality and operability of the state highway system.

The North Front Range Metropolitan Planning Organization (NFRMPO) is leading the creation of the first TMO in Northern Colorado along US 34, between Estes Park and Kersey, to promote sustainable transportation options and enhance regional connectivity.

Our project team developed a Transportation Demand Management (TDM) strategy, which included the formation of the US 34 Coalition Working Group—consisting of nine representatives from Larimer and Weld Counties and representatives from seven towns and cities along the corridor.

Based on the study results, our team created a website (www.gonoco34.org) as a centralized resource for project updates, the TDM implementation framework, trip planning, board members, events, and TDM program information. We will continue serving as a liaison between the NFRMPO, the US 34 Board of Directors, and local communities throughout the full implementation process and beyond.

TMOs play a crucial role in TDM efforts, acting as the operational arms responsible for outreach, marketing, advocacy, and the implementation of new strategies. Some key TMO activities include:

• Collecting and analyzing travel data
• Creating outreach and marketing materials
• Assisting with trip planning
• Promoting safety messaging
• Managing commuter benefits

Successful TMOs rely on collaboration among stakeholders to identify and address transportation challenges while securing diverse funding sources for long-term sustainability. Local communities, CDOT, and the NFRMPO currently have limited capacity, and a TMO will provide the additional resources needed to engage businesses, residents, visitors, and other stakeholders along the corridor.

The TMO will serve several communities along the US 34 Corridor, including Evans, Greeley, Loveland, Johnstown, Kersey, Windsor, and Estes Park in Larimer and Weld Counties. In addition to government agencies, regional stakeholders will include employers, developers, Chambers of Commerce, advocacy organizations, and other key partners interested in expanding mobility options and supporting walking, biking, and public transit.