Connecting with customers in a fast-moving market place is key for transportation operators and mobility providers. Digital technologies often fall short or are insufficient for the ‘on the move’ mobile user. As users become familiar with on-demand services, agencies and operators need to provide tools that are simple to use and put their network at the fingertips of their users.
At Steer, we know from research and experience that integrated technology can enhance the user experience, achieving meaningful transportation behavior change and helping reduce single occupancy vehicular traffic congestion.
Our team provides strategic direction for the delivery of user-centered digital engagement tools from establishing the functional requirements or design and build of user focused transit websites and mobility apps, to the development of gamification websites that encourage behavior change. We fully understand the ‘transportation ecosystem’ and the complexities within – from user engagement through trip planning to mobile ticketing.
With online tools delivered for over 30 clients, we provide design, strategy and development skills for a broad range of digital tools – from a mobile responsive transit website, to tailored consultation and outreach tools for the collection of data and user insights. We take a ‘user first’ approach to research, design and build – including extensive user research and functional specification development.
How we can help you
We are often brought in as a specialist partner to advise on the best way to deliver mobile passenger information, structure data and design user touch points. We also work with client teams to deliver fully formed digital tools. Our core offer includes:
- UX and UI design
- Trip planning
- Travel Demand Management tools
- Website and app development