Today, we live in a world where human needs sit at the heart of technology. Businesses are trying to get to know their customers better so that they can deliver real value. User Experience, a human-centred problem-solving approach, has become the common thread in fully understanding and enhancing any customer journey.
Our User Experience methodology involves two key phases. The first phase, Design Thinking, is research-driven and strategic. The second, User-Centered Design, is solution-driven and iterative. In the Design Thinking phase, we look at who the user is, how they behave and what enables them to achieve their goals. With this insight, we can analyze what form the solution should take – a product, a service, a strategy or a hybrid of all three. The user-centered design phase is where we ‘design’ in the more traditional sense, focusing on function, interaction and aesthetics allowing users to successfully complete a set of tasks by interacting with the solution we’ve designed.
We also know that digital products and services are only a small piece of the larger transit user experience ecosystem. We utilize User Experience design thinking to develop parking strategies, wayfinding strategies, smart city frameworks, and other outputs that deliver measurable value to both the end user and the wider community.
How we can help you
Our team develops web projects using either responsive design or dedicated mobile websites, predominately for transit and local government agencies around the world, making it easier for agencies to publish information and for riders to access the information they need with confidence.
Our core offer includes:
- Ideation workshops
- Data gathering and analytics
- User research (surveys and interviews)
- Competitive analysis
- Persona development and journey mapping
- Value-driven Goal Matrix
- Functional specifications
- Low-mid fidelity wireframes
- Prototyping and usability testing
- Information architecture
- Interaction design
- Visual design (graphical user interface)