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  3. Sports, events & leisure

Sports, events & leisure

One of the key components required to deliver a successful event is ease of travel to and from the venue. Our aim is to help plan and deliver safe, efficient and sustainable transportation operations for events and venues and to improve the customer traveling experience.

We have 25 years of experience in transportation and crowd movement for sports venues and major events across the world. Our advice and expertise spans the complete project life cycle from major event bid documents and the early stages of site selection through to planning, design, construction and event day operations and management. We help find the right balance between providing the high levels of service expected by key clients and the impact and cost of achieving a quality client experience.

How we can help you

Working collaboratively with event organizers, transportation operators, police and local authorities, Steer can help devise and implement strategies to harness new tools and technologies, to deliver an amazing event experience where transportation isn’t a problem and where your customers are helped to and from the event at every step of their way. Our core offer includes:

  • Operational planning for transportation hubs, including stations and airport to drive efficient operations in periods of high demand
  • Transportation strategies for venues and events
  • Venue transportation operations
  • Bids and proposals for major events
  • Amend existing transportation plans to meet event-specific requirements
  • Transportation planning for all client groups
  • Traffic management plans
  • Spectator demand forecasting
  • Pedestrian modeling and crowd management
  • Public transit capacity assessments
  • Stadium design development
  • Value engineering
  • Accessible transportation
  • Temporary transportation overlay
  • Transit mall design/operation
  • Park & Ride design and operation
  • Arrivals and departures forecasting
  • Travel demand management
  • Wayfinding and signage strategy and design
  • Website and journey planner design
  • Supervision and management of event day operations
  • Mobility planners providing real time event transportation advice and directions including ticketing
  • Parking enforcement and resident parking zones
On
Contact an expert

Geoff England

Associate
[email protected]
Geoff England
Contact an expert

Simon Hall

Head of Sports and Major Events
[email protected]
Contact an expert

Phil Berczuk

Director & Head of Design
[email protected]
Phil Berczuk
Steer group

We are Steer

Yes, you are in the right place. After 40 years, we have changed our name from Steer Davies Gleave to mark our growing international footprint and our expanding portfolio into markets beyond transportation.

Explore our new website to learn more about Steer: who we are, how we work and what our future holds.

News and Insights

14 Dec 2021

Delivering sustainable mega events in London

By david.birtwhistle

Delivering against the city’s strategy and ambitions, Laura Pierce, Senior Manager for major sports events at Greater London Authority (GLA)

Read more

01 Nov 2021

Southend United Football Club on the Move

By david.birtwhistle

Steer are delighted with the news that Southend Borough Council has recently consented to Southend United Football Club’s proposals to

Read more

04 Mar 2021

The FA’s Head of Tournament Delivery discusses celebrating the end of the pandemic and an exciting decade ahead at Wembley Stadium

By Steer

COVID-19 has denied communities, generations, and fans across the globe the opportunity to come together at major events. Heavily immersed

Read more

08 Jul 2020

Putting passengers first: Gold Coast style

By Steer

We caught up with Susie Homan, Director of Planning, Engineering and Operations at the Rail Delivery Group (RDG) to find out how the

Read more

22 Oct 2018

Putting our game face on

By Anonymous

Planning and managing the transport operation for any large sporting event provides unique insight on how to run an efficient

Read more

©2023 Steer

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