Lisa Martin

Director and joint UK Head of Planning
Lisa Martin

Lisa has over 25 years’ experience with a focus on delivering sustainable mobility through the design and implementation of travel behaviour change strategies and programmes that include education, incentives, and infrastructure interventions. She has advised the local, regional and central government in the UK, Australia and the USA, and private sector clients across a broad spectrum of behaviour change studies. She has a track record in successfully delivering sustained levels of a modal shift away from the car.

After holding several management roles for Steer in the UK, establishing a behaviour change unit, and subsequently leading the Planning Division in 2014, Lisa was asked to establish Steer’s Planning division in the United States.  Six years later, Lisa returned to the UK to take up a position at Heathrow Airport to support the delivery of their ambitious commitments to sustainable transport as part of their expansion plans. At Heathrow, she led the Surface Access Strategy team who developed and implemented a strategy designed to increase the number of passengers travelling to the airport by public transport and reduce the number of airport workers driving alone.

Now back at Steer, Lisa became our UK Managing Director in 2022, after jointly leading our UK Planning Division, and is key member of the Steer Leadership team (joining our Global Executive Management Team), driving and overseeing the growth and development of UK market while building on Steer's momentum and reputation.

Articles and insights by this expert

20 Mar 2024

Unlocking TDM: Lessons learned from both sides of the Atlantic

Steer Director Lisa Martin is joined by our Associate Julia Wean as the pair discuss lessons learned from their careers in TDM.

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19 Mar 2024

Facilitating more sustainable travel behaviour: Innovative solutions at a time of scarce funds

Twenty years ago, three English towns - Darlington, Peterborough and Worcester – jointly received £10m from the Department of Transport. . .

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14 Jun 2022

Lisa Martin becomes UK Managing Director at Steer

Steer is delighted to announce that Lisa Martin has become our new UK Managing Director taking over from Mike Goggin who recently became Managing Director, Transformation & Growth.

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11 Oct 2021

What was it like to work at London’s busiest airport and what is the future of changing travel behaviour?

Lisa Martin, who returned to Steer as Director and joint UK Head of Planning earlier this month after leading the Surface Access Strategy team at London Heathrow Airport, discusses her cross-regional experiences, the challenges Heathrow faced during the pandemic, and what the future of changing travel behaviour looks like.

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